There is a huge difference between the buying experiences provided by retail companies to their consumers and to their wholesalers. Retailers often strive hard to create a great intuitive B2C consumer experience yet hardly make efforts to smoothen the B2B purchase process. Here we are discussing few aspects that can be done to improve B2B shopping experience.
Online Access for B2B
It is desirable to provide online access to B2B dealers via separate portal in your e-commerce site rather than working over phone with them. It will not only streamline the ordering process but also provide an improved wholesaler experience.
